A Round-up of the Kreaverse
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The heavens open up, drenching the campus in a symphony of heavy rain — a powerful reminder of nature’s vigour and vitality. Amidst this dramatic backdrop, the festive spirit of Christmas shines brightly, infusing warmth and cheer. This striking contrast mirrors the resilience and joy of the Krea community, where the season of togetherness and celebration remains unyielding — rain or shine.
Recent highlights showcase the extraordinary spirit of teamwork and innovation at Krea. Our students have excelled in prestigious competitions like Biswamil 2024, demonstrating unparalleled talent and strategic acumen. Faculty members continue to lead groundbreaking research, sharing their insights on global platforms. Meanwhile, campus life flourishes with enriching workshops, thought-provoking lectures and engaging events that nurture creativity and camaraderie.
As we embrace this season of reflection and renewal, we are reminded of the enduring power of community, learning and shared dreams.
If you have stories or news to share with the Krea community, we invite you to connect with us at all.commsteam@krea.edu.in
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Krea University's academic contingent from the School of Interwoven Arts and Sciences (SIAS) delivered an outstanding performance at Biswamil 2024, an event hosted by OP Jindal College. The team showcased exceptional talent, teamwork and strategy, securing first place in every competition they participated in.
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Stock Market Fiasco (Stock Market Valuation Competition)
Winners: Dheer Panjwani, Manan Malik and Mudit Kohli | Prize: Rs 10,000
Pitch Up (Shark Tank-style Business Pitch Competition)
Winners: Dheer Panjwani, Sarthak Bhargava and Sibhi Aravindan | Prize: Rs 10,000
Stakeholders Meet (Representative Conversation for Lobbying Interests)
Winner: Sarthak Bhargava | Prize: Rs 6,000
Turncoat Debate
Winner: Sibhi Aravindan | Prize: Rs 6,000
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On 8 December 2024, we took a pause and travelled down memory lane, recalling moments made in the corridors of IFMR Graduate School of Business (GSB), revisiting lessons learned in the classrooms and re-embarking on tales etched beyond.
An afternoon laced with stories, games, fun banter, a generous helping of music and dollops of conversation. Here is a glimpse into the day that was...
We thank everyone who made Anunaad 2024 a Sunday afternoon worth remembering!
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Professor Madhuri Saripalle, Chairperson — MBA Programme and Professor, Economics, IFMR GSB has published her latest work on the drivers of productivity in the Indian automobile industry. The research appears in the Asian Journal of Technology Innovation (Scopus Q2 - 0.68 under Economics and Econometrics).
AJTI is the official journal of the Korean Society for Innovation Management and Economics (KOSIME), the Asia Association of Learning, Innovation and Coevolution Studies (ASIALICS) and the Science and Technology Policy Institute (STEPI).
Access the publication here
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Dr Sairam Moturi, Assistant Professor of Finance, Accounting and Quantitative Finance, IFMR GSB presented his paper titled Auditor Familiarity and Audit Quality in Business Groups, co-authored with Professors Vijaya Bhaskar Marisetty and Sanjay Kallapur, at India Management Research Conference 2024. The conference was organised by the Centre for Sustainability and Corporate Governance Research at the Indian Institute of Management, Ahmedabad, and took place from 7 to 9 December 2024.
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Her Campus at Krea brought festive cheer to the campus by organising a delightful wreath and snowflake-making workshop for the Krea community. The event was filled with creativity and camaraderie as participants shared laughs, exchanged ideas and celebrated the joyful spirit of Christmas together.
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One Two ka Four was a hands-on rhythm workshop conducted by Hera Lalan, Uktasri Doki, Aditya Trigunayat and Vasumana Sharma of SIAS. It aimed to introduce students to a bit of music theory. They started by listening to songs and applying the theories to them. Then, they moved on to polyrhythms, using their bodies to create rhythms for songs like Uptown Funk and Chaiyya Chaiyya. In the end, once everyone was comfortable with polyrhythms, the participants arranged the body percussion so that the music could play on its own. It aimed to introduce students to a bit of music theory.
Report by Harshi Shah, Cohort of 2025, SIAS
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A celebration of visual storytelling
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The Shutterbugs Photography Club of IFMR GSB hosted its much-anticipated event, Shutter Showdown 2024. This three-round photography competition began with Round 1: Dual Perspective, conducted online. The theme of Reflection encouraged participants to capture stunning visuals using reflective surfaces like water, glass, or other creative mediums. The second round, Marmalade Moments, also conducted online, focused on the theme of Orange. Participants used this vibrant colour to craft images that ranged from breathtaking sunsets to artistic compositions. The final round, Four Cube, tasked the top 10 finalists with photographing a watch, keys, shoes and an umbrella across four locations to create a cohesive story. Each participant presented their narrative in 5 minutes, impressing the audience and the judge, Dr Debankur Saha, Assistant Professor, Marketing and Area Chair - Marketing, IFMR GSB and a photography enthusiast with a keen eye for detail.
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The winner was Harsh Bansal, with Devendra Nikhare as the first runner-up and Ronak Goyal as the second runner-up, all from the IFMR GSB Cohort of 2026.
Report and photos by Om Suryawanshi, Cohort of 2026, IFMR GSB
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A night of haunted elegance
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The Laasya Committee of IFMR GSB hosted Ghostly Gala: A Night of Haunted Elegance, an enchanting evening of artistry, creativity and camaraderie. The night opened with soulful singing by Anju and Sridathri. It was followed by mesmerising musical performance by Team Raga, the Music Club of IFMR GSB, setting a hauntingly beautiful tone. The stage then came alive with a spellbinding dance by Sameer and Naushin, while Team Abhinay, the Theatre Club of IFMR GSB, captivated the audience with a gripping theatrical act, The Hill Top Mansion. Team Non-Dancers energised the crowd with their lively performance and Team Abhyudaya offered a sneak peek into their much-anticipated event, Abhyudaya 2025.
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The Laasya Committee showcased their enthusiasm with a vibrant dance and Team Nritya, the Dance Club of IFMR GSB, closed the cultural showcase with a hauntingly elegant performance. The evening ended with a delightful dinner and an electrifying DJ Night.
Report and photos by Om Suryawanshi, Cohort of 2026, IFMR GSB
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On 7 December 2024, IFMR GSB welcomed Fatema Hunaid, Office Managing Partner at Grant Thornton, for a guest lecture on ‘The Role of Economic Analysis in Transfer Pricing and Valuation’. Fatema engaged students with insights into global and Indian businesses before exploring the evolution of transfer pricing, its role in fair profit allocation and tax base protection. She explained key concepts like cost vs profit centres, the Arm’s Length Principle and benchmarking for compliance, highlighting their impact on capital allocation and resource efficiency. Discussing five standard transfer pricing methods, Fatema showcased practical applications and the integration of AI to simplify compliance. The session concluded with an interactive Q&A, addressing currency exchange rates, tax policies and AI’s potential in the field.
Report by Om Suryawanshi, Cohort of 2026, IFMR GSB and photos by Shutterbugs
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The MBA badminton tournament, held recently was a resounding success, with impressive participation from 57 teams and 114 players across both men's and women's categories. Organised collaboratively by senior and junior members of the BSportive committee, the event stood out as a highlight of talent and sportsmanship. The tournament included 44 knockout matches and 10 intense three-set battles, making it a thrilling experience for all involved.
Men's Final: The Titans (Surya Kaushik and Jephin V S) triumphed in a high-energy clash against Swift (Ankur Malik and Harsh Verma), securing the championship title.
Women's Final: The HR Blasters (Dr Pallavi Pandey, Assistant Professor, HR & OB & Area Chair – OB & HR, IFMR GSB and Shruti Wankar) edged out the Smash Squad (Tejasvini Karthikeyan and Kondaveeti Pranitha) in a closely contested match to claim the title.
Report by Shivani Pramod, Cohort of 2026, IFMR GSB
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Krea University invited Manjuwara Mullah, Founder, Amrapari, to deliver a talk on ‘Embroidering Resilience: Community Building Through the Craft of Kantha’ on 12 December 2024. Working with women from the char communities to which she belongs, Manjuwara founded Amrapari as a response to the isolation and alienation caused by the Covid-19 pandemic and the persecution from the NRC. Her work is a testament to thinking and working with the community, of voices within the community and of an organic intellectual weaving the threads of resilience, one collective stitch at a time.
In her talk, the speaker walked us through a journey of navigating a community facing displacement from climate disaster, the mental health crises of women who are doubly marginalised, and building together a community through kantha embroidery. She also conducted a masterclass on ‘Kantha and Building a Women's Collective’ the same day.
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Krea Physics & Scientific Reasoning talk
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As part of Krea Scientific Reasoning talks, Dr KP Yogendran, Assistant Professor of Physics, IISER Mohali delivered a talk on ‘Isaac Newton in the History of Science’ on 10 December 2024.
The Physics discipline at Krea hosted a talk on ‘An Introduction to Compact Objects’ by the same speaker Dr KP Yogendran on ‘An Introduction to Compact Objects’ on 11 December 2024.
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The Psychology discipline at Krea organised a talk on 'Workshop on Psychosocial Interventions for Organisational Wellness' by Dr Lakshmi Sankaran, Co-Director (Training & Research) BALM, Former Chair for PG programme in Applied Psychology (BALM-TISS on 12 December 2024.
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The Career Services Office (CSO) held a pre-placement talk for the students of SIAS to introduce candidates to The Convergence Foundation (TCF), the network organisations, their journey and the broader ecosystem. Vishal Doshi who heads Talent Acquisition for TCF and its portfolio foundations/organisations delivered the talk.
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On 10 December 2024, Professor Ramachandra Guha, Distinguished University Professor, SIAS, and a renowned historian and writer engaged in an enlightening conversation with Dr Bharath Sundaram, Sundram Fasteners Associate Professor of Environmental Studies, SIAS. The discussion revolved around Professor Guha's latest book, Speaking With Nature, marking his return to environmental research.
Read the full report by Pranvi Khare, Cohort of 2027, SIAS here
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As part of the Retail Management course at IFMR GSB, led by Dr Debankur Saha, Assistant Professor, Marketing and Area Chair - Marketing, IFMR GSB students had the exciting opportunity to bring their classroom learning to life through a unique hands-on project. They were tasked with setting up physical stores right on campus, applying the concepts they had learned and showcasing their managerial skills.
The students approached the project with remarkable enthusiasm and meticulous attention to detail, thoughtfully planning every aspect of store management. From designing layouts and product displays to crafting memorable visitor experiences, they demonstrated both creativity and professionalism.
The faculty and fellow students who visited these stores shared valuable insights that further enhanced the students' learning journey. This initiative went beyond a typical classroom assignment, offering a deeper understanding of the complexities of retail business management.
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The Nature Walk Committee recently organised a trip to Pulicat Lake and Nelapattu Bird Sanctuary, offering participants a wonderful opportunity to observe a wide variety of bird species, including the magnificent Greater Flamingo, Spot-Billed Pelican, Eurasian Spoonbill and Black-Headed Ibis. Experiencing these remarkable creatures in their natural habitat was not only a visual delight but also a valuable chance to enhance our understanding of biodiversity and the critical need for conservation. The committee extends its heartfelt gratitude to all participants and remains committed to organising more such enriching experiences that foster a deeper appreciation for nature and promote sustainable practices.
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Samarthan's Fun’dRaising event, held on 6 December 2024, was a celebration of community, compassion and shared joy. Beyond fun, every rupee collected during the event was dedicated to supporting Aadharavu Kotteshwar Home, an old age home. These funds will go towards providing essential supplies, improving facilities and bringing comfort to the lives of the residents — people who have spent decades nurturing others and now deserve our care and attention.
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The Consulting Committee, IFMR GSB organised Consultium 2024, a two-round competition to challenge participants' analytical and problem-solving skills. The first round, held on 8 December 2024, was a quiz conducted on the Mentimeter platform in a "fastest finger first". Of 78 registered teams, 58 participated and the top 16 advanced to the second round.
The second round, held on 10 December 2024, involved case study presentations where participants addressed real-life problem statements and showcased their solutions through PowerPoint presentations. Dr Debankur Saha, Assistant Professor, Marketing and Area Chair - Marketing, IFMR GSB served as the esteemed judge for this round. The first position was bagged by The Unplaced Ones, consisting of Nikhil Agarwal and Aryan Jain. The second was by Future Consultants, represented by Sandipan Das and Ayush Mahajan. Lastly, God the Consultant, featuring Prageet Nair and Nakul Raj, claimed the third position.
Report by Shivani Pramod, Cohort of 2026, IFMR GSB
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Distinguished lecture series
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The latest in the series is a talk by Sasha Chanoff, Founder & CEO of RefugePoint, on ‘Global Refugee Challenges’. This lecture will provide an overview of global refugee challenges and an in-depth look at the founding of RefugePoint, an organisation that works across the world to provide solutions for refugees. The discussion will also explore moral decision points that can shape and change our lives, drawing from Sasha Chanoff's book, From Crisis to Calling: Finding Your Moral Center in the Toughest Decisions. Click here for more details | Click here to attend
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The Inclusive Learning Support (ILS) in collaboration with the Centre for Writing and Pedagogy, Krea University (Krea-CWP) is organising a Fireside Chat titled 'Caste Aside: Has Higher Reservation Hijacked Higher Education?’ by Professor Aparna Vaidik, Professor of History, Ashoka University. This discussion will take place on 17 December 2024, 6.45 - 8.00 pm, 2B. Click here for more details
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As part of the new course Digitalisation and Society, the class will screen three short films exploring Artificial Intelligence (AI) and its impact on society. The films are Silly Girl, Please Hold and The Girl With No Brain. Each film will spark discussions around themes of control, autonomy and identity. The audience will question whether AI is truly transformative or merely a technoutopia perpetuating business-as-usual while creating new forms of injustice and inequality. This event is open to all. The screening will be followed by a thought-provoking discussion on 18 December 2024, at 4.30 pm in SH2.
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The History discipline at Krea in collaboration with Krea-CWP is hosting a talk on ‘Re-searching History: Returning to Bhagat Singh, Rajguru and Sukhdev’ by Professor Aparna Vaidik, Professor of History, Ashoka University on 18 December 2024, 2.30 - 4.20 pm, SH2. Click here for more details
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Krea Sociology and Social Anthropology talk
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The Sociology and Social Anthropology discipline at Krea is hosting a talk on ‘“I’ve Heard I’m Characterless”: Scandal, Social Media, and Mediated Talk Back in Rural India' by Dr Radhika Govindarajan, Associate Professor of Anthropology and International Studies, University of Washington, on 18 December 2024, 2.30 - 4.30 pm, 2E.
Click here for more information | Click here to attend
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The Psychology discipline at Krea is hosting a talk on 'Individual Performance Variation among Athletes: Probabilistic Performance Profiles in Cricket' by Dhruv Raman, PhD scholar, Wheelock College of Education & Human Development, Boston University on 18 December 2024, at 4.30 pm, in 3F.
Click here for more details | Click here to attend
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Krea Computer Science talk
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The Computer Science discipline at Krea is organising a two-day talk on ‘Systems Thinking as a Problem-Solving Skill’ by Soumi DuttaGupta, Founder, Regenesys on 18 and 19 December 2024 from 10.30 am - 12.30 pm, 3AB and 8.30 - 10.30 am, 2E.
Click here for more details
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🌟Synergy, the HR Committee of IFMR GSB, is organising The Great Escape Synergy Edition. On 15 December, 6.00 pm, SH1. For more details, visit synergy_ifmr
🌟The Centre for Entrepreneurship at Krea is organising Party Like It’s 1999 on 19 December, 9.00 - 11.00 pm, 3H1. To know more about this networking event, visit here
🌟The Ministry of Campus & Culture (MOCC), SIAS is organising a Winter Fair on 14 December 2024. All are welcome. Registration fee: Rs 150. The MOCC is also organising a formal dinner on 15 December 2024, 7.00 pm onwards, New Dining Hall, followed by a live music performance.
🌟Mudra, the SIAS Dance Club, presents Reverie, a captivating experience brought as a unique collaboration between the Indian and non-Indian wings of the club. 16 December 2024, 9.00 pm, OAT.
🌟Layam, the Music Club, presents the annual Christmas Choir production (60 - 90 minutes) this weekend. 14 December 2024, 8.45 pm, Atrium.
🌟The Ministry of Learning, SIAS is organising an open meeting on 14 December 2024, 2.00 - 4.00 pm, SH2. All things upcoming trimester, course registration and more will be addressed.
🌟The Psychology Society at Krea is conducting an internship panel discussion on 14 December 2024, 5.00 - 6.00 pm. Click here for more details
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Admin office: 196, T.T.K. Road, Alwarpet, Chennai - 600018
Campus: 5655, Central ExpressWay, Sri City, Andhra Pradesh - 517464
www.krea.edu.in
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