A Round-up of the Kreaverse
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We will soon enter the last quarter of 2024, a time to celebrate our achievements in the year that passed by, while we also reflect on the challenges and promises with optimism. Each reflection takes us back to our genesis, to our mission, that binds us together as a collective. As we engage with the world beyond each day, may it be through ideas, action or discourses, we do so with resolve, holding up the Krea ethos with integrity, humility and empathy. In this volatile world plagued with uncertainties and ambiguities, we know we are not in this journey alone, we know we are together and stronger together.
Admissions will soon open for the 2025 intake across undergraduate and postgraduate programmes at both SIAS (School of Interwoven Arts and Sciences) and IFMR GSB (Graduate School of Business) at Krea University. We look forward to recruiting another bright cohort of young trailblazers who will be a catalyst of change, who will lend a hand, speak up and right the wrongs.
This week, like all other, the campus was abuzz with sessions across disciplines, hearty achievements by students and various engagements that continue to push us to learn, unlearn and relearn. We are humbled to be in the presence of some of the brightest minds from across the globe and pride ourselves in being a community of determined, hard-working, intelligent and empathetic learners and do-ers, with a zeal to contribute to society and humankind. Krea, this Week is an ode to our community, to us. Scroll through this edition to see yet another week of spectacular moments speckling the horizon at Kreaverse.
For real-time updates, please do follow us on our social media channels. If you have stories or news to share with the Krea community, we invite you to connect with us at all.commsteam@krea.edu.in
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Kaveri Bharath, Visiting Faculty, Global Arts, SIAS, Krea University was part of a five-member delegation representing India at the Argilla Italia Ceramics Festival in Faenza, Italy, from 30 August to 1 September, 2024. Following the festival, the delegation exhibited their ceramics at the C.R.E.T.A. Gallery in Rome from 6 to 8 September, 2024. Kaveri showcased her ceramic piece, Ladybug, at both venues. Krea University’s research funding partially supported her travel.
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Professor Mukund Padmanabhan, Distinguished Professor of Philosophy, SIAS, Krea University authored an article for Sunday Magazine, The Hindu titled The long reach of India. The article explores an interview with historian William Dalrymple on his new book The Golden Road: How Ancient India Transformed the World.
Read here
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Dr Jayaram Ramakrishnan, Professor of Practice of Finance, IFMR GSB, Krea University and Professor Balasubramanian G, Senior Professor and Advisor – Finance, Accounting & Quantitative Finance, IFMR GSB, Krea University have co-authored an article titled Unlocking the Potential of Industrial Engineering in Cost Optimization. This article was published in the prestigious The Management Accountant, the official magazine of the Institute of Cost Accountants of India, in its September edition. The magazine enjoys a global readership across more than 94 countries.
Read here (page 93 – 96)
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DEIA in Life Science Research and Education in India
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An interview with Sayantan Datta, Assistant Professor of Practice, Krea-CWP (Centre for Writing and Pedagogy) has been featured in Vividh: Diversity, Equity, Inclusivity and Accessibility in Science in India. Published by IndiaBioScience.org, Vividh is a compilation of inspiring and thought-provoking stories, interviews and insights on DEIA in life science research and education in India. A previously published article by Datta titled Queer-trans people in STEM talk about their mental health was also reprinted in IndiaBioScience.org.
Read the article | Read the interview
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Professor Chandrasekaran N, Professor, Operations Management & Chairperson – Examinations and Assessments, IFMR GSB, Krea University, has co-authored the second edition of Strategic Management with PS Ananthanarayanan, a consultant and retired Executive Director of Balmer Lawrie and Company Ltd.
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Strategic Management is a comprehensive textbook designed to meet the requirements of management students. Written in a student-friendly style, it includes discussion on concepts and research in the field and provides a balanced approach to the subject. The book begins with an introduction to strategic management and its basic concepts and objectives, and a discussion on environmental analysis and forecasting techniques and models follows this. It then goes on to discuss corporate strategies, both organic and inorganic, and formulation and implementation. The book also addresses in detail corporate governance, ethics, corporate social responsibility, strategies evaluation, applications of strategic cost management, and corporate risk management strategies. The book has about ten case studies based on published information or disguised cases based on case research for students to connect easily with real-life situations.
The book can be purchased here
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In some other news, Professor Chandrasekaran N has penned an article on the crucial role of Independent Directors in navigating strategy, risk, and investor relations, for Director Today magazine from the Institute of Directors (IOD), India. This article reiterates the points he presented in the talk he delivered during the IOD National Convention on 'The Board' on 27 April, 2024, at ITC Grand Chola, Chennai.
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IDs (Independent Directors) are on the board because of their expertise in the following areas: finance, marketing, technology, operations, and supply chain strategy, as well as their ability to read and interpret the company's financial report. Further, they are expected to have a few other proficiencies, like an overall understanding of the statutory requirements and the ability to bring perspectives overlooked by the promoters and executive directors. IDs should express the same during board meetings without fear or bias and demonstrate exceptional skills for gathering intelligence on business operations and nuances for being effective on the board.
Read more
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Staying Ahead of the Curve
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The University Grants Commission and the University of Madras organised a two-week online refresher course for the commerce and management faculty members of several colleges in Tamil Nadu and other states. On 17 September, 2024, Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University, was invited to address the participants in this refresher course with the overarching theme Staying Ahead of the Curve: Understanding Emerging Markets and Global Trends.
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He delivered the module on Case Studies of Successful Business Models in Emerging Markets and discussed the 9Ps – Problem, Perception, Per Capita Income, Pricing, Provenance Paradox, Promotion, Partnerships, Path-breaking Ideas and the Paradigm Shift with interwoven case discussions on the business model strategies of brands like Mocemsa, Skinn, MG Hector, Desmondji, Kellogg’s, Starbucks, M-Pesa and Jumia in Africa, Mercado Libre of Latin America, Gojek Indonesia, Emirates, Mahindra, Infosys, Dr Reddy’s, Hero Motors, TVS Motors, Xiaomi, etc.
The session was well received, with enthusiastic participation from the faculty members during the presentation and Q&A session.
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Of Papers and Publications
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Dr Vivek Radhakrishnan, Assistant Professor of Philosophy, SIAS, Krea University recently presented two papers on different occasions. The first one being, Motivational Skepticism and Moral Feeling in Kant, at 14th International Kant Congress: Kant’s Project of Enlightenment organised by Kant-Gesellschaft and the Institut für Philosophie, University of Bonn, Germany, 8-13 September, 2024. He also presented, KC Bhattacharyya’s Kant: Indian Reception with Universalist Spirit at Critical Philosophy for Cosmopolitan Justice and Perpetual Peace: Immanuel Kant 300th Anniversary Conference organised by The School of Arts and Humanities, University of Lisbon, Portugal, 17-19 September, 2024.
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Discover Krea : Campus Tour
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The campus tour will provide prospective students and their parents with comprehensive insight into Krea University's unique Interwoven Learning approach, academic offerings and admissions process. Participants will experience the University's infrastructure and facilities, showcasing how they support a dynamic and innovative learning environment. Additionally, the event offers an opportunity for students and parents to interact with faculty, current students and admissions staff, fostering a deeper understanding of the vibrant campus life and the holistic education Krea University provides.
If you know someone who'd like to register, direct them here
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The Independent KREArtist Initiative
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For about a month now, a group of students at Krea University have been dedicated to curating an experience that they invite you to be a part of. What began as a term-end project for a design thinking course has grown into a heartfelt celebration of art, artists and the beauty of creation. The Independent KREArtist is an invite for you to interact, engage and connect with art, personalised to carry home with you - a letter from art to you. The spirit of this event is for you to leave with an art form you may have never engaged with before and to carry with you a connection to an artist whose work resonates with you.
Click here to fill out this Google form with any form of art — either with your credentials or anonymously to be a part of this initiative.
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Discussion : Prevention of Sexual Harassment
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TW: Mentions of Rape and Violence
In light of the recent Kolkata rape-murder case, ILS (Inclusive Learning Support) is organising a crucial discussion with lawyer Akila RS to explore broader issues of sexual violence and harassment. The session will delve into the challenges posed by hostile work environments and the necessary steps to foster a safer institutional culture. It will also examine the legal and social implications of the Prevention of Sexual Harassment policy and the role of the Internal Committee at Krea. It will be held on 21 September, 2024 at SH1 on the Krea University campus between 11.00 am to 1.00 pm.
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Akila RS is a Chennai-based advocate and co-founder of Paarvai Advisors, which offers consultancy, capacity building, and training on workplace inclusion and diversity, with a focus on implementing the Sexual Harassment of Women at Workplace Act. She has also taught at esteemed institutions, including National Law University Delhi, National Law School of India University and the National Judicial Academy in Bhopal.
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Curtains Down on a Spectacular 2nd Edition
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Krea University hosted its second annual TEDxKrea University event on 14 September, 2024, with the theme 'From Contradiction to Collaboration,' at its Sri City campus. The event featured seven distinguished speakers from diverse fields who shared groundbreaking ideas and engaged in dynamic discussions.
Among the notable speakers was TS Tirumurti, former Ambassador of India to the United Nations, who set the tone with his diplomatic insights on navigating global contradictions. Vivek Krishnani, CEO of MovieVerse Studios, discussed the creative synergies between technology and storytelling in the film industry. Barsha Banerjee, Managing Director of Perkins India, shared her experiences in promoting inclusive education for children with disabilities. Deepa Sathiaram, recognised as one of India’s Top 15 Nature’s Keepers, presented eco-solutions derived from environmental challenges.
The event also featured Anushree Dash, known as the Pad Woman of Odisha, who turned social taboos into conversations about health and dignity. Dharmarajan S, founder of Impactsure Technologies, demonstrated the potential of AI as a partner, not an enemy. Sapan Jain, CEO and Founder of Blubirch, showcased how culture and technology can align to create a sustainable environment. The goal of TEDxKrea University was not to eliminate contradictions, but rather to foster the ability to navigate them productively — encouraging collaboration while maintaining the diversity of thought that drives true innovation. The event was made possible with the support of several sponsors, including Max Protein as the Protein-Snacking Partner, School of Design Thinking as the Knowledge Partner, The Red Pen as the Education Partner, Herway Coffee as the Brewing Partner, and M Raj and Co.
Report by TEDxKrea University Team
View more
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Krea University celebrated Onam on the 12 and 13 September, 2024 with grand festivities, bringing together students from all batches and departments to mark the joyous occasion. The celebrations began on the evening of 12 September, 2024 with a lively game of musical chairs and the traditional sundarikku pottu thodal event. The night concluded with a special screening of the movie Aavesham.
The next day kicked off with a traditional Onam feast, sadhya, followed by a captivating performance of chenda melam, Kerala’s iconic percussion ensemble. Later in the evening, the excitement grew with a thrilling tug-of-war competition, followed by a mesmerising thiruvathira dance performance. The celebrations culminated in a vibrant cultural night, where students from diverse backgrounds came together to embrace the festive spirit.
Report by Niladri Ganguly, MBA Cohort of 2025, IFMR GSB
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The newly established Nature Walk Committee at IFMR GSB, led by faculty members of IFMR GSB, Krea University — Dr Debankur Saha (Chair), Assistant Professor of Marketing; Dr Sairam Moturi, Assistant Professor of Finance, Accounting, & Quantitative Finance and Dr Swayam Sampurna Panigrahi, Assistant Professor, Operations — is bringing students closer to nature while addressing sustainability issues. On 14 September, 2024 eight enthusiastic teams participated together in Nature Hunt, solving riddles and gaining fresh insights into the campus and its vibrant biodiversity. The event turned out to be a fantastic team-building exercise, as participants put their heads together, navigating the campus in search of clues. In the end, three teams stood out for their exceptional talent and problem-solving skills.
Report by Chaitanya Kalamkar, MBA Cohort of 2026, IFMR GSB
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Quantum Teleportation Protocol
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The Physics Discipline at Krea University had hosted a talk titled, Quantum Teleportation Protocol, by Rithish Barath, PhD scholar, Physics Discipline, SIAS, Krea University on 17 September, 2024. Quantum teleportation is a protocol in quantum information theory where the quantum state of a particle is transferred from one location to another without physically moving the particle itself. The talk briefly explained the concepts of entanglement and elementary quantum gates to get an idea about the construction of a quantum teleportation circuit.
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The Data Science Discipline at Krea University is hosting a talk titled, Data Science: Foundations, Evolution, and Debunking AI Myths, by Professor Shankar Venkatagiri on 24 September, 2024, at 9:00 am at 1G, Krea University campus.
Know more
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The Physics Discipline at Krea University presents a talk titled, The Neutrino Odyssey: From an Impossible Dream to the Unreachable Star, by Professor Srubabati Goswami on Tuesday, 24 September, 2024, at 2:30 pm, at 1E on the Krea University campus.
Know more
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An Introduction to Tate Curve
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The Mathematics Discipline at Krea University is hosting a talk titled, An Introduction to Tate Curve by Dr Ankit Rai on 24 September, 2024, at 2:30 pm at 1A, Krea University campus.
Know more
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Moturi Satyanarayana Centre Seminar Series
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Moturi Satyanarayana Centre for Advanced Study in the Humanities and Social Sciences at Krea University is hosting a talk titled, Secularism as Misdirection: Critical Thought from the Global South, by Professor Nivedita Menon, on 26 September, 2024, at 2:30 pm. This talk is part of the seminar series "Navigating Political Concepts and Ideals: The Discourse of the Past and Present".
Know more
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Dr Raghuram G Rajan, Member, Governing Council, Krea University and Katherine Dusak Miller Distinguished Service Professor of Finance at Chicago Booth will be at the Krea University campus at SH1. Dr Rajan will discuss the book Breaking the Mould: Reimagining India’s Economic Future, authored by him and Dr Rohit Lamba which offers fresh perspectives on transforming India's economy.
Know more
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Meet Nethra, Vibhuvan and Mayank from the Integrated MBA cohort of 2024 - 2029. They talk about their favorite memories so far of coincidentally ending up in the same room, chitchatting, playing games, and studying together. From cozy spots in Krea’s campus be it the library, lounge, or café, where every student finds a comfortable retreat to the incredibly supportive faculty at IFMR GSB, who not only impart knowledge but also provide real-life insights and are always available to clarify concepts, helping prepare students for the business world ahead. It’s the people, moments and places that make the Krea experience truly unique and unforgettable.
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The learning trajectory of each MBA graduate is unique from the other and this is also the distinct idea that makes a B-School experience stand out. Some learners come with defined goals and some wing it like mavericks, each building their own success story, their own way. Syed Masood Ahmed G is definitely a maverick and a good one at it. His experience as an intern at Mondelez has helped him further fortify his career goals.
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So, what transpired this summer? Nine students from the MBA Cohort of 2024 take us through their internship experiences through the Summer of '24. They recount their journey as they put everything they learned in the classroom to work in the real world, made countless memories, and worked on exclusive projects.
In episode two, hear from Syed Masood Ahmed G.
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Admin office: 196, T.T.K. Road, Alwarpet, Chennai - 600018
Campus: 5655, Central Express Way, Sri City, Andhra Pradesh - 517464
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