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A Roundup of the Kreaverse
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The week brought a hive of energy to campus, woven with innovation, creativity, and diverse initiatives. IFMR Graduate School of Business (GSB)’s inaugural InMarc 2025 brought together academics, students, and industry experts for three days of lively discussions, sparking collaboration and fresh perspectives in marketing scholarship. Alongside these events, a Fireside Chat on disability rights highlighted how our academic circle continues to value dialogue, empathy, and engagement with pressing societal issues. Across teaching, research, and student-led projects, we as a learning community continue to nurture curiosity, connection, and creativity, setting the stage for an inspiring year ahead.
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IFMR GSB hosted hundreds of academics, faculty members, students, researchers, and industry experts at InMarc 2025, its inaugural international marketing conference. Over three days, marketing enthusiasts came together to ideate, decode, and engage in insightful discussions across marketing theory and practice. Here’s a glimpse of some highlights from the event.
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Research, Talks, Teaching & Publications
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Professor Chiranjib Sur, Visiting Professor, Computer Science, School of Interwoven Arts and Sciences (SIAS), recently presented a research paper titled ‘Accelerating Temporal Triangle Counting and Betweenness Centrality on GPUs’ (in collaboration with IIT Chennai, IIT Ropar, and Shell) at the 29th Annual IEEE High Performance Extreme Computing Conference (HPEC 2025). Another research paper titled 'Energy-Aware Runtime Resource Harmonizer for Co-running Applications' by Professor Sur (in collaboration with IIT Delhi and Shell) was nominated for the Distinguished Paper Award at HiPC 2025 (IEEE International Conference on High Performance Computing, Data, and Analytics).
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Professor Sur was also invited to a keynote talk at the workshop at Supercomputing India Conference on 10 December 2025. He will serve as the General Vice-Chair of the 32nd IEEE International Conference on High Performance Computing, Data, and Analytics that will be held between 17-20 December 2025.
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Dr Anannya Dasgupta, Associate Professor of Literature, SIAS and Director, Centre for Writing & Pedagogy (Krea-CWP), has been invited by Shiv Nadar University - School of Law in Chennai to teach in their practitioner semester on 12-13 December 2025. Dr Dasgupta's sessions will focus on Peer Collaboration and Review in the process of writing and revision.
Know more
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Dr Sayandeb Chowdhury, Senior Assistant Professor, Literature, SIAS has recently published two articles. The first is in Scroll.in on Tom Stoppard, a giant of modern British theatre, who passed away recently. Know more
He also published an article in The Federal connecting the centenary of Ritwick Ghatak with the unveiling of the infamous SIR exercise in Bengal. Know more
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An article titled Cost Audit in the ERP Era – Configuring ERP to Enable Accurate Reporting of Costs, co-authored by IFMR GSB faculty members, Professor Jayaram Ramakrishnan, Professor of Practice, Finance; Professor Balasubramanian G, Senior Professor, Finance, Accounting and Quantitative Finance, and Professor Srinivasan Kalyanasundaram, Professor of Practice, Finance, has been published in the December 2025 issue of The Management Accountant, the official magazine of the Institute of Cost Accountants of India.
Read more
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Professor Kai Easton, Professor, Literature and Visual Cultures, SIAS, has published a visual essay titled Scenes from Dusklands: Archives & Afterlives, in a special issue of the journal, English in Africa, for the 50th anniversary of Nobel Prize-winning writer J M Coetzee's first novel, following a transnational conference series held in Cape Town and Adelaide in April and May 2024.
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A short essay titled Writing, Music and the Art of Close Reading by Dr Dipanjali Deka, Visiting Assistant Professor, Krea-CWP has been published in the ‘Origin Stories’ series of the Critical Writing Pedagogies newsletter. The newsletter is a collaborative publication of the Undergraduate Writing Programme at Ashoka University and Krea-CWP.
Read more
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Pratibha Jain, PhD scholar, IFMR GSB, presented her research proposal at the Academy of Management Perspectives (AMP) Paper Development Workshop during IMRC 2025, held at IIM Ahmedabad from 5-7 December 2025. Her proposal was selected for presentation among 31 proposals out of more than 120 submissions. The workshop included assistance from Professor Babita Bhatt, Associate Editor of AMP, on refining the paper for potential submissions.
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12-14 December 2025 | Baari - The Cultural Space, Chennai
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15 December 2025 | 2:30 - 4:30 pm| JSW-1C
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15 December 2025 | 7:00 - 8:30 pm | Seminar Hall 1
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Sociology and Social Anthropology Talk
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Dr Ramnath Bhat, Cofounder, Maraa, delivered a talk titled ‘Social Media and Hate: A Cultural Materialist Approach’ on 9 December 2025.
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Dr Gopalakrishnan Narayanamurthy, Reader, Department of Operations and Supply Chain Management, University of Liverpool delivered a talk titled ‘Paper to Power: A ‘Satellite Truth’ Framework for Flagging ‘Zombie’ Wind Farm Projects’ on 9 December 2025.
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The course ‘Media and the Public,’ offered by Dr Arani Basu, Assistant Professor, Sociology, Humanities and Social Science, SIAS, organised a screening of the film Wag the Dog, directed by Barry Levinson, on 11 December. The screening was followed by a panel discussion on the film and the broader question of how media manufactures public consent. The discussion featured contributions from Sahana, Rakshith, Moksha, and Devtanu.
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The Sociology and Social Anthropology Discipline conducted a screening of the documentary film, Fire in the Blood, on 12 December 2025 at the Media Lab.
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The OSL organised a Fireside Chat on the topic ‘From Exclusion to Empowerment: Advocating Disability Rights’ by Advocate Ummul Khair, a disability rights lawyer and Coordinator of the Disability Legislation Unit (DLU), Vidya Sagar, Chennai, and Suman Gayen, Donor Management Team. The talk explored the realities of the life of an individual with disabilities, advocacy for disability rights and the powerful resilience stories that continue to drive change.
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Admin office: 196, T.T.K. Road, Alwarpet, Chennai - 600018
Campus: 5655, Central ExpressWay, Sri City, Andhra Pradesh - 517646
www.krea.edu.in
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