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A Roundup of the Kreaverse
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Every week, this roundup becomes a way for us to pause and listen to the rhythms of our campus, what we call the Kreaverse. We see it in ideas taking shape inside classrooms, in long hours of research, in workshops, talks, shared gatherings, and in the everyday conversations between students and faculty. Even when campus slows down, the stories rarely do. Our social media spaces continue to carry alumni journeys, new courses, capstone reflections, research, conversations, and moments that return to us in different forms. Perhaps that reflects the kind of academic community we are building together, one where learning extends beyond classrooms and trimesters, continuing through people, ideas, memories, and the many paths they take beyond campus.
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Dr Rakesh Sengupta, Assistant Professor, Psychology, School of Interwoven Arts and Sciences (SIAS) has co-developed DyscalcBattery, an open-source cognitive screening tool designed for dyscalculia screening and numerosity perception research. Developed as an open-source platform, the tool is specifically designed for multilingual and low-resource field deployments, enabling researchers and educators to conduct cognitive screening using low-end laptops and tablets. The tool is currently being used in a large-scale field study involving school children in Warangal, Telangana.
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Dr Madhavilatha Maganti, Associate Professor, Psychology, SIAS, has authored a paper titled Sociocentric and Cosmocentric Coping: Cultural Logics of Parenting During Crisis in Low-Resource Indian Families, published in Human Arenas, a Springer Nature Journal. The study explores how parents from economically marginalised communities in urban Delhi coped with the COVID-19 crisis through relational, moral, and faith-based practices rather than individual stress management alone. It highlights culturally grounded forms of coping centred on family well-being, caregiving, endurance, and meaning-making in contexts of structural vulnerability.
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Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR Graduate School of Business (GSB), has authored an article titled When Brands Go Off-Label: From KitKat Crackers to Gandhi Cigarettes, published in ET Brand Equity from The Economic Times. From the shocking Mahatma Gandhi Cigarettes to Facebook Flowerpots to Chiranjeevi Dhabas, celebrity and leading brand names have long served as powerful attention magnets. Some uses are authorised, while some are not. The article explores what such cases mean for brand managers: when to tolerate, when to intervene, and how brands such as Netflix, FedEx, and Rolls-Royce have responded to similar situations. It also draws on academic research on the possible benefits of open branding.
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Dr Soumya Swaminathan Elected Fellow of the Royal Society
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Heartiest congratulations to Dr Soumya Swaminathan, eminent physician-scientist and member of Krea University’s Governing Council, on being elected a Fellow of the Royal Society, one of the world’s most prestigious honours in science. Former WHO Chief Scientist and a globally recognised leader in public health research, she becomes only the second Indian woman scientist to receive this distinction. Her late father, M S Swaminathan, was elected FRS in 1973.
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Krea University invites you to ‘Discover Clinical Psychology at Krea’, an interactive webinar hosted by SIAS on 29 May 2026 from 6:00 – 7:00 pm. This session is your opportunity to explore the MSc programme, including its clinical training approach, immersive learning experience, faculty mentorship, and pathways for future academic and professional growth. You will also have the chance to engage directly with faculty and ask questions about the programme.
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SIAS invites applications for its PhD programme in advanced research areas spanning neuroscience, mitochondrial biology, microbiology, and antimicrobial innovation. Applications are open until 7 June 2026.
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From Across the Kreaverse
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Admin office: 196, T.T.K. Road, Alwarpet, Chennai - 600018
Campus: 5655, Central ExpressWay, Sri City, Andhra Pradesh - 517646
www.krea.edu.in
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