A Round-up of the Kreaverse
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It’s the academic break, wherein the campus sorely misses the footsteps across the corridors, the buzz in the classrooms, the camaraderie in the cafeteria and the infectious enthusiasm that is so innate to our students. But the academic break also brings with it a period of reflection. A reinstatement of our vision and how as a young and rapidly growing academic institution our path and contribution have immense transformational potential and that’s exactly what we have set out to do and sustain. Where we ruminate how uncertain trajectories are shifting the global scenarios like never before and in the background of this evolving world, we reaffirm our responsibility to shape kind, equitable and sustainable futures.
As students foray into exploring exciting summer projects and faculty members work on significant discourses; the entire Krea community is coming together to host and organise the most anticipated event of our calendar, Convocation 2024. The preparations are in full swing and we will share new updates soon. Please mark your calendars for 22 June, 2024.
To catch a glimpse of the weekly happenings, read on. For real-time updates, please follow us on our social media channels. As always, if you have stories or news to share with the Krea community, we invite you to connect with us at all.commsteam@krea.edu.in
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Marketing Strategies in the Organic Products Industry
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Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB (Graduate School of Business), Krea University was invited to address Marketing Success Case studies, in the organic products industry during the national webinar on “Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives”, held on 27 April, 2024, organised by Sri Venkateswara University, Tirupati.
He shared critical insights on innovative marketing strategies and challenges like awareness and branding of certification, price-value conundrum, resource balancing, and perceptual issues. The session focused on branding aspects concerning building trust with certifications, traceability, product range management, stories, influencers, and D2C e-commerce in creating awareness and preference based on the approaches of brands such as 24Mantra, Organic India, Conscious Food, Pure & Sure, Nature Bio Foods, and Mamaearth.
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Dr Srajana Kaikini, Assistant Professor of Philosophy, SIAS, Krea University has been awarded an IFA Grant under their Archives and Museums Projects for a span of one year 2024-25, to work with the collection at the Zapurza Museum of Arts and Culture, Pune. Dr Kaikini as the Principal Investigator, will be researching the narratives of the intellectual history of Bombay and Pune of 19th and 20th century and will situate the museum and its collection within the larger context of the history of Pune and its own traditions of ‘avant-garde’ and the manners in which it intersected with its pre-modern, and modern historical inheritance.
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In some other news, The Night the Writing Fell Silent - Words by Srajana Kaikini / Works by Jogen Chowdhury published by Priyasri Art Gallery (2023) has been longlisted by The Oxford Bookstore for their Art Book Prize 2024. Dr Alka Pande and HE Ms May-Elin Stener revealed thirteen titles recognised for their artistic quality and overall design. The jury for this prize include May-Elin Stener, Priti Paul, Dr Alka Pande, Anjani Kumar Singh, and Sunaina Anand. The Art Book Prize aims to celebrate and support artists, designers, and publishers in India.
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Caste, Gig-Economy, and Youth
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Caste, gig-economy, and youth: the resurgence of a new age caste politics in urban Gujarat, the latest publication by Dr Dyotana Banerjee, Assistant Professor of Politics, SIAS, Krea University was published in South Asian History and Culture, Taylor and Francis.
This article interrogates the connections between caste and gig economy, and how these connections play out in the political actions by youth in the erstwhile mill-neighbourhoods in Ahmedabad, Gujarat.
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Teaching to Empower Workshop
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The “Teaching to Empower” workshop at the Jindal Global Law School, OP Jindal Global University, Sonipat, is being held on 11 May, 2024 organised by the University's Feminist Research Cluster to bring together scholars and educators to think about how feminist pedagogical principles can be applied in classrooms. Sayantan Datta, Assistant Professor of Practice at Krea-CWP (Centre for Writing and Pedagogy) is delivering an invited talk as a part of the theme Contextualizing Knowledge: Curriculum, Assessment, and Evaluation alongside Professor Ayesha Kidwai (Jawaharlal Nehru University). Professor Niharika Banerjea and Professor Dolasree Mysoor are the moderator and discussant of the session.
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Krea-CWP is organising a one-and-half-day-long workshop for PhD students, post-doctoral researchers, faculty, and independent researchers of all disciplines on Academic Writing in Hindi. This workshop will be held from 10 - 11 May, 2024.
The online workshop is led by Dr Shweta Rani, Faculty Teaching Associate, Krea-CWP who writes and publishes academic work in both English and Hindi. The workshop has 57 registered participants from all over the country including social science research scholars and independent researchers.
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Other than workshop sessions, there are two panel discussions on Day 2 where Dr Anannya Dasgupta, Director, Krea-CWP and Associate Professor of Literature, Dr Joya John, Assistant Professor of Literature, SIAS, Krea University and Neha Mishra, Assistant Professor of Practice, Krea-CWP will serve as chairs and moderate the discussions.
As guests, the workshop includes Archana Singh, co-editor of Samajiki, a scholarly journal, scholars who write and publish in English and Hindi such as Sadan Jha and Shivani Kapoor, and Gopal, who manages and creates repositories of resources for technical translations for Hindi scholars.
The number of peer-reviewed social science journals in Hindi is increasing, as is the interest of researchers in these journals. In response to this trend, the upcoming workshop will attempt to unpack academic writing in a step-by-step manner using a few exemplary texts. The workshop will include sessions on reading like a writer and the construction of a paragraph in an academic essay.
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Zoho’s Tale : Of Purpose and Profit
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The Ivey Case website has published a case titled Zoho Corporation: The Tale of a Purpose-Driven Profit Making Firm by Dr Pallavi Pandey, Assistant Professor of HR & OB, IFMR GSB, Krea University. The case is now accessible to a network of more than 30 distributors, with a reach of more than 25,000 faculty and staff in 168 countries. As a leader in publishing business case studies globally, Ivey Publishing cases are used in 97 per cent of the Bloomberg Best International Business Schools.
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Tune into this LinkedIn LIVE
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Dr Vivek Tewary, Assistant Professor of Mathematics, SIAS, Krea University and Sayantan Datta, Assistant Professor of Practice, Krea-CWP will be joining Sarah Talat and Vrinda Bhatia on a LinkedIn Live to speak about their experience of being a part of the inaugural cohort of the Ashoka-SAGE Prize for Critical Writing Pedagogies. The event is scheduled for 25 May, 2024 from 05:00 PM. Dr Tewary and Datta will be speaking about their paper Form and Formula: Reflections on Teaching Technical and Journalistic Writing in Mathematics, which was awarded the Prize for elucidating the similarities and differences between reading and writing mathematics in technical and non-technical registers.
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A hearty shout-out to ten students from the SAHAS Adventure Club at Krea University who summited Patalsu Peak and Bhrigu Peak in Solang Valley, Himachal Pradesh earlier this month. Anshitha Reddy, Rama Vaishnavi, Shilpi Rani, Sagarika Reddy Siddavatam, Ritvic Paarekh, Disha Sharma, Arnav Agarwal, Sree Nandhaa SJ, and Deena Christina R reached an elevation of 11,500 feet at Patalsu Peak, while Eeshwar Kaartikeya Reddy, Monu Singh Rathore, and Naga Satish Pasupuleti summited the entire stretch at 14,000 feet. Meanwhile, at Bhrigu Peak, the entire group reached the 14,000 feet altitude. They were also the inaugural group to summit Bhrigu Peak for the season.
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Prologue to the Krea Story
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The SIAS Admissions team hosted the first virtual open mic with the incoming students of the 2024 intake. Supported by the Krea buddies, this event witnessed the participation of over 50 new students who showcased various talents ranging from songs, dance, poetry, instruments, and so much more.
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Learning Beyond Boundaries
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In its inaugural run from 21 – 28 April, 2024, the Krea Summer School Programme (KSS) at Krea University welcomed a diverse cohort of over 25 students from grades 9-12 for a thoughtfully curated week-long residential experience.
Through its two engaging programmes, Hide and Seek and The World Around Us, KSS ventured beyond the confines of conventional school subjects, delving into a spectrum of established and cutting-edge fields of study. As students embarked on this immersive journey of academics and experiential workshops, they were treated to an insightful preview of the vast realms awaiting them in higher education.
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