29 June - 5 July, 2024

It is the time for fresh beginnings, embarking on a journey filled with learnings, growth, opportunities and memories for life. We are getting ready to welcome the newest members of the Integrated BBA+MBA Programme at IFMR GSB, Krea University.

The Orientation Programme for the Cohort of 2029 is slated to be held from 6-7 July, 2024. We are excited to meet these brand new Kreators, as they take their first step into the Kreaverse.

A children’s book by Sayantan Datta, Assistant Professor of Practice, Krea - CWP (Centre for Writing & Pedagogy) titled Grace: One Engineer’s Fight to Make Science Education Accessible for All, has been listed in the Parag Honour List 2024. 

The book has been listed in the Young Reader (7+), Non-Fiction category. Priya Dali, the creative director of Gaysi, illustrated the book, which was published by Pratham Books. The book has been translated into six other languages.

The Parag Honour List is an annual curated collection of “outstanding books in English and Hindi, for children, young readers and young adults.” An initiative of Tata Trusts, the List is one of the most prestigious honours for children’s literature in India.

The citation for Datta’s award reads, “Perhaps the first children’s book in India that chronicles a significant transgender public figure, Grace Banu. The engaging storyline, along with plentiful illustrations shape an interesting narrative, introducing children to a theme they may not have encountered often. Written by a queer-trans author, this is a significant representation in Indian CL. A great book to help children think about gender and caste realities.”

All books listed in Parag Honour List 2024 can be seen here

Soumyabrata Basu, PhD student, IFMR GSB, Krea University, presented a paper titled Creditor Rights and Firm's Cost of Debt: Empirical Evidence from Indian Firms at the prestigious 33rd European Financial Management Association Conference, held at the Lisbon School of Economics and Management in Portugal recently. The paper was co-authored with Dr Praveen Bhagawan, Associate Professor and Area Chair of Finance, Accounting, and Quantitative Finance and Dr Jyoti Prasad Mukhopadhyay, Associate Professor and Area Chair of Economics from IFMR GSB, Krea University. In addition to presenting, Soumyabrata Basu also served as a Session Chair for one of the presentation tracks.

Jyothis Maria Franklin, PhD Student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur between 31 May, 2024 - 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions. 

Abstract of the paper: Despite numerous regulatory frameworks in the domain of advertising ethics, there is still a knowledge gap on how consumers recognise and respond to advertisements that have been subject to court orders for deception. The primary objective of the study is to find out the perceptions of consumers on the advertisements that are particularly referenced in court orders for deceiving and misleading them. It is expected that consumers who are aware of deceptive and misleading strategies are more likely to approach advertisements with caution and thus scrutinise the credibility and trust of the claims made by advertisers.

The book deals with development of a Management Accounting framework for MSMEs. This was motivated by the existing low uptake and inconsistent use of Management Accounting Practices by MSMEs as observed and suggested by prior research in an Indian context. MSMEs were often found failing to leverage adequately the potential of management accounting for helping them achieve their financial objectives (primarily profitability and liquidity) while also adequately insuring against risks. According to the authors, the book is a humble attempt to provide MSMEs with a cost management and risk mitigation toolkit which would be easy to roll out and sustain in the long run.

Read the foreword here

Reading and writing that enable thinking and developing original insights are fundamental to academic writing. The first-year skills course, Writing and Oral Communication (WOC), teaches students how to unpack the various formal and conceptual elements of the academic essay. Students learn to write their college-level essays, preparing them for the diverse courses at Krea that require academic writing. Krea - CWP (Centre for Writing & Pedagogy) conducts a weeklong writing pedagogy training workshop for both new and continuing teachers. This workshop is an opportunity to review the course and make necessary adjustments. Faculty members participate in a condensed version of the course to experience the writing classroom from the students' perspective.

Additionally, the team covers the fundamentals of an interwoven pedagogy that is discipline-agnostic, learner-centric, and primarily delivered as workshops with intensive feedback on student writing. The workshop also addresses logistical aspects new teachers at Krea need to be familiar with, including the Krea grading rubric, accessing and preparing course modules on Canvas, creating syllabi, and preparing teaching materials collaboratively.

The Boost Camp will run until 10 July, 2024 from 9:30 am to 5:00 pm every day except Sunday, and will be held in the Biosphere (JSW Academic Block, 3rd floor).

The Convocation 2024 ceremony was one filled with achievements, inspiration, and unforgettable memories. Relive the emotions with glimpses and highlights from this monumental celebration. Watch now and experience the joy and pride of our graduates, their dear ones, and the entire Krea family coming together to cheer them on!

Watch here

Say hello to the newest members of our Krea family

Wishing our colleagues all the best as they move on to their next adventure

Mr Leonard Rozario: Outreach, SIAS | Professor Amit Das: Faculty, IFMR GSB
Professor Shobha Das: Faculty, IFMR GSB | Dr Radha Ravi Kumar: Academic Administration
Mr Lakshmi Reddy: Registrar’s Office | Ms Meenu Arora: Outreach, SIAS

As a part of an employee engagement initiative, the HR team at Krea University organised a virtual farewell for Meenu Arora, Associate Director, Outreach, SIAS, Krea University on 28 June, 2024.