Krea, this Week

23 - 29 May 2026

A Roundup of the Kreaverse

As another month folds into memory, the campus stands between farewells and beginnings. Convocation nears, carrying journeys fulfilled even as it opens the door to what comes next. Soon, a new Summer School cohort will arrive, each carrying questions, ambition, and wonder. Every arrival feels fresh, not for its novelty but for the quiet excitement of watching dreams take shape. In this space between endings and first steps, the campus holds anticipation and a steady sense of transition. It is a moment that does not announce itself loudly, but settles into everything that is about to change.

Articles, Lectures and Talks

Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR Graduate School of Business (GSB), has authored an article titled Melody Moments and a Taste of Earned Media, published in ET Brand Equity from The Economic Times. The article offers practical guidance for brand managers on how to respond when an unexpected cultural or celebrity-linked moment places a brand in the public spotlight. Read more

Professor Anil Srinivasan, Visiting Professor of Practice, Literature and the Arts, School of Interwoven Arts and Sciences (SIAS), has authored an article in Hindustan Times titled Rethinking learning in the age of AI. The piece anchors the suggestion that the question is not how we teach students to use AI, but to question what remains irreducibly human when AI can do everything we have been measuring. Read more

Dr Anannya Dasgupta, Director, Centre for Writing & Pedagogy (Krea-CWP) and Associate Professor, Literature, SIAS, has authored an opinion piece titled Print, Paper and Pen: Smarter Classrooms in the Age of AI published in The Wire.

Dr Aejaz Ahmad Wani, Postdoctoral Fellow, Humanities and Social Sciences, Moturi Satyanarayana Centre for Advanced Study in the Humanities and Social Sciences, has authored an article titled The Spectacle of Wealth as Cultural (Re)production in India, published on the South Asia @ LSE, the research blog of the London School of Economics and Political Science (LSE). In the article, Dr Wani argues that ‘wealth porn’ in India operates on a different scale and with a social cadence hitherto unknown to India’s social psyche. Read more

Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB, was invited by the senior finance team of TAFE (Tractors and Farm Equipment Limited) to deliver a lecture on ‘Enterprise Performance Management for Cost Reduction’ at the Sivasailam Learning Centre (SLC), their state-of-the-art Learning & Development centre, at Sembiam, Chennai. The lecture was in hybrid mode with participants joining from across the country.

Dr Lakshmi Narayanan, Assistant Professor, Environmental Studies, SIAS, delivered a seminar on 'Tsunamis of the Mesosphere – Observations from OH Airglow and Sodium Layer in the Upper Mesosphere' during his visit to UiT The Arctic University of Norway as part of ongoing efforts to strengthen research collaborations on 21 May 2026. Dr Narayanan also presented observations from a low-cost OH airglow camera developed at Krea University. The seminar was also attended online by colleagues from other Scandinavian countries.

Dr Sushant Raut, Assistant Professor, Physics, SIAS, gave a talk on multi-messenger astronomy titled ‘Stairway(s) to Heaven’ at Black Orchid Restobar in Chennai on 23 May 2026. This was the 11th lecture of Season 1 of the ‘Lecture On The Rocks’ series.