A Round-up of the Kreaverse
|
In academia, knowledge abounds, offering endless possibilities for learning, contribution, and growth. Yet, what truly matters is not merely reaching the destination but savouring the journey itself.
At Krea, our community embodies this ethos every day. Our Kreators consistently push boundaries and tackle relevant issues with creativity and commitment. They not only shape their own career paths but also embrace their roles as sensitive and responsible leaders. And their mentors go the extra mile to support and guide them both within and beyond the classrooms.
Each week, there’s something exciting lined-up for everyone. From film discussions to artistic dialogues, the spectrum of topics enriches our experience and broadens our horizons.
The opportunities are abundant; it is up to us to seize them. In today’s fast-paced world, making the most of these chances is crucial to navigating its complexities and challenges.
For updates, follow us on our social media platforms. If you have stories or news to share with the Krea community, we encourage you to reach out to us at all.commsteam@krea.edu.in
|
|
|
Dr Suresh Govindapuram, Assistant Professor of Economics, IFMR GSB (Graduate School of Business), Krea University virtually presented a paper titled Cultural Distance and Discrimination in Access to Financial Services: A Case Study for Bank Loans in Rural India at the European Regional Science Association (ESRA 2024) Congress: Regional Science Dialogues for Peace and Sustainable Development on 26 August, 2024 under the theme Culture Based Development: Cultural Narratives for Polarization versus Peace. View more
|
|
|
|
|
|
The first peer-reviewed journal of Krea University — Journal of Interwoven Arts and Sciences — is here! It’s helmed by Dipti Wadhera and Nirva Shah, alum of SIAS (School of Interwoven Arts and Sciences), Krea University. The journal is a pilot project aiming to harbour academic communition within Krea University. It is a student-led, student-run, and student-contributing system that hopes to help provide a platform for undergraduate students to showcase their work and encourage interdisciplinary discourse among the cohorts. Most importantly however, with the help of Krea-CWP (Centre for Writing and Pedagogy), this journal has a rigorous editing procedure that closely follows industry standards, giving the students of Krea University a glimpse into the world of academia. It is an attempt to introduce student led academic culture into this new institution. Click for details and to know more, watch here.
|
|
|
Dr Joya John, Assistant Professor of Literature, SIAS, Krea University presented a paper titled Heritage Carbon: Fossil Fuels in the Indian Museum at a 4-day conference organised by the University of Liverpool, Jadavpur University and Ahmedabad University. The conference theme was Redefining Tangible and Intangible Heritage. Dr Joya John's paper asked how with India entering into a global mandate on the mitigation of carbon emissions, can the Science and Technology museum undertake a historical reappraisal of modern energy systems archived in it? Click for details.
|
|
|
|
IFMR GSB, Krea University celebrated Janmashtami on campus on 26 August, 2024. The organising committee brought together students from different cultural backgrounds to celebrate the occasion. The day began with an aesthetic rangoli competition where students showcased their artistic skills in forms of beautiful rangolis, followed by a singing competition. The day got even better when students from both the years participated in the matki tod event to form human pyramids and break the hanging pot. The day ended with a vibrant cultural night where people performed traditional dances and sang songs which described the traditions of this puja along with sweets distribution to all.
|
|
|
Empowering Minds, Inspiring Futures Through Mathematics
|
|
|
The Mathematics Discipline at Krea University organised a talk titled Empowering Minds, Inspiring Futures Through Mathematics by Mr Vinay Nair, Secretary, Raising a Mathematician Foundation, early today on Sri City campus. He presented how the Raising a Mathematician (RAM) Foundation has partnered with top institutions to conduct national-level programmes. These programmes focus on broadening students' exposure to diverse subjects and identifying and empowering bright minds for an inspiring future.
|
|
|
|
Attosecond Physics - There’s Plenty Of “Time” At The Bottom
|
|
|
|
|
Krea University organised a talk titled Attosecond Physics - There’s Plenty Of “Time” At The Bottom by Professor Sivarama Krishnan, Associate Professor of Physics, Indian Institute of Technology Madras on 28 August, 2024 on Sri City campus. The talk was aimed at an audience of curious students. It helped explore what attosecond pulses are, why they are so exciting, and the new horizons they are helping us to investigate.
|
|
|
Artist Interaction: Vasudha Thozhur in Conversation with Srajana Kaikini
|
|
|
Global Arts at Krea University hosted an artist interaction with Vasudha Thozhur, facilitated by Dr Srajana Kaikini, Assistant Professor of Philosophy, SIAS, Krea University on 28 August, 2024 at Sri City campus. Vasudha Thozhur is an accomplished artist, a founding faculty of the Department of Art, Media and Performance at Shiv Nadar University, Dadri, a published scholar and pedagogue.
|
|
|
|
The inaugural ceremony for the third batch of the Certificate Programme on Profitability Analytics & Enterprise Performance Management for the Auto Ancillary and Engineering industry was held on 24 August, 2024, at the Krea University Admin Office, Chennai. The event was graced by the presence of Professor Lakshmi Kumar, Dean, IFMR GSB, Krea University; Dr Jayaram Ramakrishnan, Professor of Practice, IFMR GSB and Program Director for Profitability Analytics, Professor N Chandrasekaran, Professor of Operations Management & Chairperson of Examinations and Assessments, IFMR GSB; and Professor Manivannan Rajan, Senior Consultant & Visiting Faculty at IFMR GSB.
In her welcome address, Professor Lakshmi Kumar spoke about the legacy of IFMR GSB and its evolution into a private university offering MBA, EMBA, and certificate programmes, emphasising the importance of industry-academia collaboration. The 30-hour certificate course spans five weekends (Saturdays, 9:30 am - 5:00 pm) and features a 17-member cohort of senior and middle-level managers from companies such as the RANE Group (NSK, ZF & Corporate), Brakes India, Sundaram Clayton, Simpson, Visteon Electronics, Shibaura Machines, and Ashley Alteams.
The programme focuses on integrating multiple managerial methods to enhance an organisation’s strategic and operational performance. It exposes participants to the latest developments in Managerial Accounting, Supply Chain, and Risk Management, and explores ways to integrate these areas with predictive analytics.
|
|
|
A student collective organised a series of educational and awareness-raising events centered on some of the most pressing humanitarian and political crises around the world. As part of this initiative, on 24 August, 2024 they hosted an exhibition dedicated to highlighting the situations in Palestine, Congo, and Sudan on Sri City campus.
The exhibition was thoughtfully designed, with three rooms dedicated to exploring the many facets of these three crises, including their impact on human life, education, the environment, and more. Each room offered perspective through art (music, visual art, poetry etc), photography and facts on one crisis (Sudan, Congo and Palestine), encouraging visitors to delve deeper into the complexities of these issues.
Read the report on the event by Pranvi Khare, Cohort of 2027, SIAS here
|
|
|
From the world of branding
|
IFMR GSB, Krea University hosted Mr Hari Krishnan, Managing Director of Content and Market Communications, Publicis Groupe, India. With his extensive experience in the marketing domain, he emphasised that branding is fundamentally about differentiation. While many products may float in the "sea of sameness" at the functional level, it is the emotional benefits that often carve out a unique space in the consumer's mind, thereby creating a strong brand identity. He introduced students to #BrandWheel—a powerful framework encompassing attributes, benefits, values, personality, and brand essence. Using iconic examples like Mercedes and BMW, he illustrated how each brand, despite similar functional attributes, differentiates itself through emotional appeal—Mercedes as the "owner's car" and BMW as the "driver's car" Mr. Krishnan concluded with a motivating message, "Your journey begins now."
(Reported by : Oshi Kumari, MBA Cohort of 2025, IFMR GSB)
|
|
|
|
|
IFMR GSB hosted Mr GS Bhaskar, CFO of Curefoods India, a prominent Series C food tech startup. Mr Bhaskar offered an in-depth analysis of various startup valuation methods, including Discounted Cash Flow (DCF) and Comparable Company Analysis (CCA), emphasising the importance of assessing a startup's market potential and scalability for accurate valuation. He also detailed the stages of startup funding, from seed rounds to Series C, illustrating how each phase contributes to the growth and expansion of the business. Additionally, Mr Bhaskar underscored the significance of Employee Stock Ownership Plans (ESOPs) in attracting and retaining top talent, aligning employees' interests with the long-term success of the company. The session provided a comprehensive overview of the startup lifecycle, offering essential guidance on valuation, funding strategies, and team building through ESOPs. It was an invaluable learning experience for those looking to navigate the complexities of the startup ecosystem.
(Reported by : Oshi Kumari, MBA Cohort of 2025, IFMR GSB)
|
|
|
Agency without Control: The Challenge of the Anthropocene
|
|
|
The Environmental Studies Discipline at Krea University is organising a talk titled Agency without Control: The Challenge of the Anthropocene by Dr Jessica Seddon, Senior Fellow, Yale Jackson School of Global Affairs; Visiting Faculty, Krea University. The hybrid talk will discuss the prospects for addressing one of the fundamental institutional design challenges of the Anthropocene (the popular term acknowledging growing human influence on the earth system): how to shape the use of human power (agency) toward outcomes that are not entirely under individual or even collective human control. Today, at classroom 2E, Krea University campus, 4:30 - 5:30 pm. View more
|
|
|
|
|
|
Global Arts at Krea University is organising a film conversation titled The Right and the (Un)democratic Rights -Ayodhya- Echoes of Halwani- Kashmir today at 6.00 pm, Media Lab, Sri City campus. Spearheaded by independent documentary filmmaker Professor Anurag Singh, these three recent films, through powerful visuals and personal testimonies, reveal the broader implications of significant political events. The screening will be followed by a discussion between Dr Proma Raychaudhury, Assistant Professor of Politics, SIAS, Krea University and Professor Anurag Singh, Senior Visiting Faculty, Literature & the Arts, SIAS, Krea University. They will be joined virtually by Adnan Bhat, an award-winning independent journalist from Kashmir. View more
|
|
|
Moturi Satyanarayana Centre for Advanced Study in the Humanities and Social Sciences at Krea University is organising a virtual seminar series titled Navigating Political Concepts and Ideals: The Discourse of the Past and Present. It delves into the evolving discourse on political concepts and ideals by exploring sovereignty, bureaucracy, the ideal society, freedom, secularism, and citizenship, all of which have been shaped by historical and contemporary debates. It will critically examine the tensions and synergies among these concepts, providing a platform for in-depth discussion on their relevance in today's world. The speakers will engage with the past and present to deepen our understanding of these political concepts and ideals. View here
|
|
|
|
The first in the virtual seminar series titled Navigating Political Concepts and Ideals: The Discourse of the Past and Present, by Dr Javed Iqbal Wani, Assistant Professor, School of Law, Governance and Citizenship, Ambedkar University Delhi is scheduled virtually on 4 September, 2024 at 2:30 pm. View more
|
|
|
The 13th feature in the Onwards & Upwards campaign series highlights Aditi Viswanathan from the Cohort of 2024, SIAS, Krea University. Aditi will be pursuing a Master's in Communications, Media, and Creative Industries at Sciences Po, Paris. She aspires to work closely with digital media, particularly in the marketing and entertainment industries. Listen to her speak on the impact of interdisciplinary education and why you should explore beyond your major at Krea. View here
|
|
|
|
Admin office: 196, T.T.K. Road, Alwarpet, Chennai - 600018
Campus: 5655, Central Express Way, Sri City, Andhra Pradesh - 517464
|
|
|
|
